Table of Contents

Google Analytics

Amber Liggett Updated by Amber Liggett

Referral Rock integrates with Google Analytics so you can view more in-depth information about the users that visit your referral page. Whether you regularly track your website data with Google Analytics or have never registered for an account, learn all the basics for using Google Analytics with your Referral Rock account. 

Getting Started

To get started using Google Analytics to track the progress of your Referral Program, locate and copy the Tracking ID provided by Google in your Google Analytics account. Add the Tracking ID into your Referral Rock account by following the below steps: 

  1. Login to your Referral Rock account
  2. Go to Settings > Branding Site Settings or click here.
  3. Paste your Tracking ID in the text field provided under Google Analytics
Changes to the tracking and analytics settings affect all programs and program pages.

Using UTM Codes

Once the Tracking ID is added to your Referral Rock account, we will automatically attach standard UTM codes to further track the performance of your Referral Rock programs. All UTM codes are standard across the Referral Rock platform and cannot be edited with the exception of "Campaign". The Campaign tag is pulled from the "Program Name" and can be updated when the Program Name is changed. 

Twitter does not currently support our UTM codes at this time. 


Source Code

Medium Code


Facebook Share



Program Name

G+ Share



Program Name




Program Name




Program Name


It can take between 24-48 hours for tracking data to appear on your Analytics dashboard. Once you have Google Analytics set up and have begun tracking data, you can use Google's Real Time reporting to check your integration is working properly. For more information on reporting and how you can test your integration, visit Google's Help Center.

Support for Google Analytics 4 (GA4)

Referral Rock requires that you add a Universal Analytics code. Referral Rock currently does not support GA4 codes.

You can find out how to generate both a GA4 and UA number for your Google Analytics on Google's Help Center.

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