The Definitive Guide to Referral Rock
New User Guide
Program Setup: Design Guide
Key Term Reference Guide
Success Checklist Part 1: Technical Review
Success Checklist Part 2: Branding and Messaging
Ambassador to Referral Rock: A Comprehensive Migration Guide
Build Your Program
Program Editor Overview
Member Sharing Experience
Referral Page (Hosted Landing Page)
Referral Page (Webpage Redirect)
Creating Reward Rules
Emails & Notifications
Using our Email Editor
Migration from Member Portal Classic to the new Member Portal
Rewards & Payments
PayPal Business (Use your own PayPal Business account)
Recurring Rewards FAQs
Member Invite Automation
Site Settings and Domain Settings
Salesforce and HubSpot CRM Integrations
Referral Add to Salesforce
Referral Update with Salesforce
Referral Add to HubSpot
Referral Update with HubSpot
Pre-Approved Member Registration
Integrating Your User Interface
One Click Access
On-Site Widget (Overlay)
Link Widget (Embedded)
Member Portal Embed Experience
Referral Capture & Update
Universal Script: Convert 3rd party cookie to 1st party
(Advanced) Triggering Scripts on Non-Pageload Events
Zapier- General Overview
Zapier - Referral Update
Zapier - Referral Add
Zapier - Add Potential Invite
WPForms (WordPress Forms)
HubSpot Form on HubSpot CMS/Landing Page
Active Campaign Forms
Best Practices / Guides
Referral Best Practices
Member Best Practices
Promotion Best Practices
W9 and 1099 Compliance
Testing Before Launch
Import Members and Referrals
Working with External Tracking and Scripts
Frequently Asked Questions (FAQs)
What is the difference between a Member and a Referral?
Can Referral Rock reward Members as well as Referrals?
Is Referral Rock compliant with GDPR?
What are Member Segments?
Can Referral Rock help me with designing my program?
How many domains can be integrated with Referral Rock?
How can I submit a product bug or feature request?
How do I find my API keys?
Do you integrate with MailChimp?
Account & Billing
What is included in my Referral Rock plan?
I forgot my password! How do I log in?
How can I add a team member to my Referral Rock account?
What are the team permission levels for my account?
Where can I upgrade, pause or cancel my subscription?
I need to update my credit card information. Where do I go?
How do I update my company's address?
Where can I access my billing information?
What is my Member Limit?
What happens when I reach my Member limit?
Can I clear my Member & Referral data?
Are gift cards and PayPal included in my plan?
How can I edit my Member Portal's Accessibility settings?
Can the same person be part of multiple referral programs?
How can I change the text for the email, text or social share options?
Can I add an additional custom field to the Member Registration form?
Would an extension like AdBlocker prevent us from capturing a referral?
Can Referral Rock integrate with Instagram?
How do I get notified of new members and referrals?
How many programs am I allowed to run at one time?
Can I limit my referral program registration?
What is the size of the Referral Rock widget?
What happens when I activate my program?
Can my referral program be run in other languages?
What is Single Sign On (SSO)?
How do I see a list of all of my members?
How do I manually add a member?
Where do I see a specific member's activity, like their referrals and rewards?
What is a referral code?
What are Member Segments?
I have a list of customers that I’d like to automatically enroll as Members. Will an email be sent to them if I import a member CSV?
Can my members have more than one referral link?
What information do I see on the Referral List?
What do I see when I view a Referral's details?
What are the different statuses for referrals?
How do I manually add a referral?
How do I manually update a referral's status?
Is there an easy way for me to download all the referrals collected into a spreadsheet?
How can I schedule my payouts to issue at a certain time?
My product/service has a return policy. Can I apply an eligibility date to my reward?
How do I manually create or issue a reward?
A reward was issued to the wrong email. What do I do?
Can I reissue a reward?
What type of rewards can Referral Rock automate for me?
Can Referral Rock send a check or cash as a reward?
How do I fund my Tango (Gift Card) account?
Do I get an email when I have a pending reward?
Can I limit the annual reward amount for a recipient?
How do I bulk issue rewards?
Are there fees associated with using Tango?
How does someone redeem their Prepaid Visa / Mastercard card?
Can I fund my gift card account in a currency other than USD?
What happens if a PayPal reward goes unclaimed?
What do Gift Card rewards look like for the recipient?
How do I change the delivery name and email for outbound emails sent from Referral Rock?
How do I add my company logo to Referral Rock emails?
What are the Email Sharing blocks?
Can I create my own templates?
What is the block list?
How can I prevent emails from going to spam?
How do I view emails by Program or Member?
Where can I see my email statistics and history?
I'm not sure if all of my emails were sent properly. How can I check?
How do I resend an email?
Configuration Activity Log
Program Activity Log
2017-2019 Release Notes
Table of Contents
Updated by Tyra Earl
What is the Conversion Tracking Script?
The Conversion Tracking script is added to a page that signifies that a conversion has happened. This could define a successful demo form submission, quote request form submission, e-commerce purchase, mailing list sign-up, or any other on-site action that you want to track. The script is triggered whenever the page is loaded by a visitor.
The Conversion Tracking script does three things:
- Checks if the user is a referral, by checking for the existence of a Referral Rock cookie.
- Creates a referral record and attributes it to the correct referring member, if the user is a referral.
- Optionally adds parameters to the new referral record from your site. Examples include the referral's name, email address, and purchase amount.
This script does the hard work of creating a referral upon a sale or other desired action and adding information (parameters) about the new referral.
The Conversion Tracking script is usually placed in one of the following areas:
- A Thank You Page after a successful form submission.
- A Confirmation Page after a successful e-commerce purchase.
- A Welcome Page after a successful user sign-up.
If you have more than one page that represents a conversion, you should add the Conversion Tracking Script to each page that represents a conversion. For instance, you may have slightly different thank you or welcome pages for different services or plans. Ensuring the script is on every page that represents a conversion will ensure that referrals are not missed.
Conversion Tracking Settings
Referral Rock offers additional Conversion Tracking Settings you may use to customize the way conversion behaves in a particular program. To access these settings, navigate to your Program Editor > Additional Options (or click here)> Referral Options > Conversion Tracking Settings.
- Automatically approve referral? - This option allows you to customize whether all Referrals will be automatically approved upon conversion for this program.
- Tracking Expire - Allows you to customize the amount of days your Referral Rock cookie lives before expiring. Default value is 120 days.
- Tracking with First Interaction Attribution - Determines which member will receive credit for a referral if the referral clicks on multiple member's referral links, and therefore multiple Referral Rock cookies exist.
- Last Smart Interaction (Recommended) - Credit for the referral goes to the last member whose link was clicked by the referral.
- First Interaction - Credit for the referral goes to the first member whose link was clicked by the referral.
- Last Interaction - Cookies are always replaced on a new referral link click, regardless of whether the referral clicks the same member's link more than once. This reduces tracking accuracy and fraud detection but can be useful if multiple members and referrals are expected to share the same device, as each referral link click on the same device will be tracked as a different user.